Tim Hortons

plans to open its first ever merchandise pop-up store, “TimShop,” at the Eaton Centre in Toronto for the holiday season.

The retail store will be the first of its kind for the iconic brand and an extension of its

TimShop.ca online merch store

, the company said.

The pop-up is expected to be open from early November to roughly the end of December, and will carry the same merchandise available on its online store at the same prices, allowing customers to see the items in person and try them on, Tim Hortons said.

The shop will also feature some exclusive items and a range of offerings at different price points for holiday gifts. “You’ll find everything from apparel to drinkware to holiday merchandise,” it said.

Toronto retail blog

6ix Retail

reported that the 1,856-square-foot store will occupy the former Bentley location in a high-traffic hallway on the Eaton Centre’s first floor.

Dustin Fuhs, editor-in-chief of 6ix Retail, wrote that the pop-up TimShop has potential for retail success.

The company has sold limited collections through its restaurants and online, proving consumer demand exists, he noted.

The TimBiebs collaboration with Justin Bieber demonstrated the brand’s ability to create buzz and drive merchandise sales, while National Coffee Day apparel has consistently sold out, Fuhs added.

“Tim Hortons’ brand loyalty runs deep among Canadian consumers, with the chain becoming synonymous with Canadian identity,” wrote Fuhs. “This emotional connection creates a foundation for merchandise sales that extends beyond typical coffee shop offerings.”

He added that the November opening will position TimShop to capture holiday shopping traffic, testing consumer appetite for Tim Hortons merchandise during the crucial fourth-quarter retail period.

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Tim Hortons first launched its online shop in Sept. 2023, selling Tims-branded apparel building off the popularity of its past clothing collections, it said in the 2023

press release

.

In addition to apparel, the online store offers a variety of popular at-home products like ground coffee, espresso capsules and single-serve coffee pods.

• Email: dpaglinawan@postmedia.com